In Ghana’s vibrant restaurant scene, the heat doesn’t just come from the kitchen. As a matter of fact, behind the sweet aroma of freshly grilled tilapia, the rhythm of clinking glasses and the buzz of weekend crowd lies another kind of heat, that is, the daily pressure of running a…
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Digital Storytelling and Visibility: Turning Screens into Survival Tools
In Accra’s restaurant world, visibility is everything. When customers scroll, they choose where to eat long before they walk through the door. For Ghanaian restaurants navigating rising costs and fierce competition, having a strong digital presence has become more than marketing; it’s a lifeline. Across the city, restaurants like Duchess…